This thorough and easy to read Getting Started Guide by Jane Friedman advises authors how to manage their Facebook presence. She provides advice on several questions/concerns authors may have about managing Facebook, including:
- when to use a personal page vs. a fan page
- types of content to share
- key principles for using Facebook
- how to target posts
- behaviors to avoid
Jane offers lots of great advice on her blog Jane Friedman: Helping authors and publishers flourish in the digital age.